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Synopsis
Baidu has more than 80% share of China’s lucrative search market, comprising mostly local companies. In 2013, when Tencent and Sohu.com merged their search engines, many had hoped that the new entity, Sogou, would pose a serious challenge to Baidu. But not much came of it. Will it be any different this time around?
By Yang Ge What would you do if you held a privatization party and no one came, or cared for that matter?That’s what’s happening with the nearly completed takeover of Sogou by Tencent, which is buying China’s No. 2 search engine outright after becoming one of its controlling stakeholders eight years ago. While such a headline may have made a big splash a decade ago, it has barely registered on China’s internet since Tencent first unveiled its
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