[ad_1]
Synopsis
While marketers say the ubiquitous push notification has little effect on driving transactions, they can’t afford to junk it either. For, it has an intangible effect that’s tough to define by way of metrics. Data-crunching, behavioural insights, cultural cues, and wordplay — there’s a lot going on behind the scenes to craft a message that can either evoke action or ennui.
“Oh Rasam, mohabbat ki kasam…. Feel Lucky re Ali with your favourite food delivered.” “Woh chili, woh chali…. No need to go to kirane ki gali.” You would either find these puns cringeworthy or screenshot-worthy, but you wouldn’t find them ignore-worthy. Zomato was the first to make pop culture the mainstay of online advertising among new-age companies. Then Dunzo took it one step further by incorporating it in the tiny pop-ups on the phone.
BY
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
₹399/month
Monthly
PLAN
Billed Amount ₹399
₹208/month
(Save 49%)
Yearly
PLAN
Billed Amount ₹2,499
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
₹150/month
(Save 63%)
2-Year
PLAN
Billed Amount ₹3,599
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
Already a Member? Sign In now
Get Offer
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
-
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
-
Clean experience with
Minimal Ads -
Comment & Engage with ET Prime community -
Exclusive invites to Virtual Events with Industry Leaders -
A trusted team of Journalists & Analysts who can best filter signal from noise
[ad_2]
Source link
