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Synopsis
A decade ago, Accenture would turn up its nose at acquisitions. Now it’s the world’s most acquisitive company. Acquisitions are gruelling projects — identifying targets, negotiating, due diligence, and then the toughest part, integration. How does Accenture track deal performance and course correct when needed? Here’s the nuts-and-bolts story of how it has made a habit of pulling off such feats.
The first Sunday of February every year in the US is reserved for a sporting spectacle — the Super Bowl. The final game of the national football league draws not just fans of the sport but also ad watchers. With the most expensive airtime of the year, the ads are parsed and analysed almost as much as the game itself. In 2019, the ad for American beer brand Bud Light became a sensation. The ad, a tie-in with the final season of the blockbuster
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