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Edwin jeans were initially launched by the famous Japanese company and denim manufacturer of the late 1940s known as the Tsunemi KK Company which was based in Japan. It became the leading manufacturer and importers of American work wear and were a leading contender in the denim industry. It used to initially use the leftover denim from American factories to make soothing for Laborers in Japan but then evolved into a producer.
To create the brand name the letters of the word denim were reassembled and the M was inverted to a W thereby giving the name of EDWIN. In the 1963 manufacturing bout this company was reputed to produce the heaviest 16 ounce denim jeans in the world. It is a historical tribute to the denim industry because the jeans would stand up right even after being washed.
Tricolor Selvage of the Edwin Jeans
There is a beautiful combination of eastern and western culture in each of the fabric as well as jeans crafted by the Edwin’s the label. In order to identify the origins and retail authenticity of each jeans manufactured by this producer, it has developed its own tricolor salvage.
The designs have evolved into a contemporary style moving away from the classic structured genes of the early 19th century. These are flashy and well-managed by providing a little bit of kitsch and charm through the detailing as well as the use of different colours. The brand has its own unique selvage to identify and confirm the authenticity of the origin of the denim fabric.
Weaving on Classic Looms
Most of the super premium and premium quality fabric is woven on the old machines which used to spin the fabric in the 1970s. This led to the creation of a more durable and traditional fabric which lasts longer and retains its structure more accurately after many years of wear.
The customers as well as selective retailers which are chosen to distribute Edwin jeans or Luke 1977 jeans to an eclectic clientele believe that the salvage denim is extra special not only does the company use natural Indigo to hand colour the cotton, it also monitors the production of Indigo in the region of Tokushima in Japan.
Natural Dye for Edwin Jeans
The core advantage of using the natural dye is the resultant rich and deep colour in the denim. In fact one of the first and trendiest jeans that can be attributed to Edwin jeans is the slim tube jean which was popularized by trendsetters during the decades of the 1980s and 1990s. From Tokyo to New York and all the way to Berlin, the natural dyed indigo fabric of Edwin jeans manufacturers was the perfect base for the skinny tube jean.
This edgy brand has evolved from the fashion trends of the 80s and Nineties into a more contemporary and stylish product range which continues to delight the trendsetters. There are more structured and tailored styles which offer a myriad of design affects, high-quality Japanese denim which is naturally dyed is structured with bright and glaring finishing. There is a core focus on unique stitching details which are minimal but very strategically placed. The entire fit and structure is resplendent with easy fits and soft washes to give it a look of casual comfort yet high end designer styles.
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Source by Ima Johnson
