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Founded in 1924 by Italian immigrants working in a São Paulo textile factory, Club Atlético Juventus couldn’t be more different than the Italian football giant from which it borrows its name. Instead of a hefty collection of titles, huge stadium attendances, and a massive following, Juventus has resisted as a small club in the traditional blue-collar São Paulo neighborhood of Mooca — becoming a cultural landmark despite its limited success on the field and absence of media coverage.
In a country where football fans arguably love titles more than the sport itself, examples of clubs like Juventus are few and…
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