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CALLS are mounting for customers to boycott brands such as Coca-Cola and McDonald’s for not pulling their operations out of Russia.
The hashtags #BoycottCocaCola, #BoycottPepsi and #BoycottMcDonalds have been trending on Twitter over the weekend.
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Many customers vowed not to use the products for as long as they continued to do business with Russia following the invasion of Ukraine.
Multiple other brands such as Apple and Netflix have stopped operations in the country after Russian President Vladimir Putin launched a military assault in Ukraine just 10 days ago.
Still, many food and drink companies have stayed silent on the issue and are continuing to do business with Russia.
But now, increased pressure on McDonald’s, Coca-Cola and PepsiCo from both political figures and social media users has caused the brands to come under fire.
So far, three Ukrainian supermarket chains have already announced they will be pulling Coca-Cola products from the shelves.
Supermarket chain Novus said on Friday that Coca-Cola products such as Coca-Cola, Fanta, Schweppes and BonAqua mineral water will no longer be sold, adding that it was “seamless” for the company to continue working for “the invaders in full strength.”
“Our supermarket chain no longer cooperates with the Coca-Cola company, which continues to operate in the territory of the aggressor,” Novus said in a statement on Facebook.
“We are abandoning all products belonging to the brand.”
Another chain called Fozzy Group announced that it would also be pulling products from shelves.
“From today, we are removing all products from the shelves of Silpo, Fora, FOZZY Cash&Carry, Market super Thrash (Thrash) stores and stop all future deliveries,” the company said.
In a letter on Friday, New York state comptroller, Thomas DiNapoli, urged companies to think about their Russian business dealings as they face “significant growing legal, compliance, operational, human rights and personnel, and repetitional risks, Reuters reported.
DiNapoli added that suspending or ending business in Russia “would address various investment risks associated with the Russian market.
It would also play a part in “condemning Russia’s role in fundamentally undermining the international order,” he said.
Ikea, Spotify and Nike are some of the major companies that have recently severed ties with Russia. Retail brands such as Publix and Kroger removed Russian vodka from store shelves.
Similar to DiNapoli’s actions, British politician John Mann tweeted: “If McDonald’s and Starbucks continue to sell in Russia then an international boycott of their products should be instigated.”
On social media, people have been less kind to the franchises.
“I will boycott MacDonalds [sic] until you stop doing business with war criminal Russia,” wrote one Twitter user.
“Guess who is doing business as normal in #Russia no surprise #BoycottMcDonalds,” wrote another user with a photo of a Russian McDonald’s.
“Come on. boycott Macdonalds,” tweeted another user in response. “Can we all sacrifice burgers to avoid sacrifice of Ukrainian people?”
The Sun has reached out to McDonald’s and Coca-Cola for comment but has yet to receive a response.
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