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Synopsis
Mercedes-Benz is stepping on a transformation track where it will now be focusing on vehicle software and electrification. To do that, the global luxury car maker, which will turn 100 in 2026, trusts Magnus Östberg, a car-software veteran appointed as its first chief software officer in September 2021. What are his top cards of the game?
Early this month, Mercedes-Benz tested its concept electric car, the Vision EQXX, which the company says completed a long-range test of over 1,000 km on a single charge. This is almost 40% longer range than what Tesla’s best model can offer.This is a result of global luxury car maker Mercedes-Benz bringing about changes inherently with a focus on two key areas — vehicle software and electrification. This isn’t an easy task for a nearly
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